Do you want to take the lead in product-driven transformations? The Professional Product Coach program equips you with the tools to build a culture of innovation and value creation, enabling you to help shape the organizations of the future.
The course includes an online foundation program, in-person training modules, and the opportunity to work on a case within your own company, ensuring a seamless blend of theory and practice.
By the end of the program, you will be ready to take on a key role in driving meaningful change, facilitating and supporting product teams, leaders, and organizations on their journey toward a stronger product focus.
A Product Coach is a specialist who helps teams and organizations improve their ability to develop and deliver successful products. The role focuses on enhancing processes, strategies, and tools for areas such as discovery work and roadmap planning, all with the goal of strengthening focused and efficient collaboration in product development.
In Denmark, the title and role are still relatively uncommon, whereas in the US, it is frequently seen in product-driven organizations.
A Product Coach differs from a Product Manager (PM) in that a PM is responsible for a specific product or product area, making decisions about features, roadmaps, and priorities. A Product Coach, on the other hand, acts as a mentor or consultant, supporting multiple teams and PMs in improving their workflows and decision-making processes.
In Denmark, many people who effectively function as Product Coaches may hold different titles, such as Scrum Master, Program Manager, or Innovation Consultant.
Product-driven approaches are no longer reserved for tech giants based in Silicon Valley. With the right knowledge and tools, your organization can also develop digital products at the highest level.
This course equips you to drive your organization toward greater value creation. It focuses on the competencies organizations need to create change and optimize workflows and processes.
New expertise and insights through a structured program that combines online and in-person training with top product professionals in the industry
Certification as a Professional Product Coach, affirming your new knowledge and skills
A personalized learning plan tailored to you after an initial conversation to clarify your needs and goals
Coaching and guidance to identify the type of support your organization needs the most
Practical case work that brings theories to life and can be applied directly in your own organization
A strong network of professionals and like-minded peers, both during and after the course, ensuring you always have access to support and inspiration
This course is for those who want to strengthen their foundation and theoretical knowledge of product work, enabling them to be more proactive and supportive in collaboration with product teams.
You aspire to take a leading role in product-driven transformations, whether you work as a:
Leader
Change Consultant
Agile Coach
Scrum Master
Project Manager
HR Employee
Consultant
The most important thing is that you are willing to challenge the status quo, unlearn outdated practices, and implement new methods that can drive momentum and strengthen the entire organization.
Note that we also offer a specialized course for those leading products Product Leadership in Practice.
Professional Product Coach is tailored for those who lead processes, people, and change within their organization.
Collaborate with product teams: You will be able to work closely with product teams and help create the right conditions for success – both for the team and the products they develop.
Drive organizational change: You will gain the skills to plan and execute change initiatives that enable organizations to adapt to new product-focused ways of working.
Create alignment from strategy to development: You will understand how to support product vision and strategy work and how to communicate and implement these within the organization to ensure alignment and direction.
Work with product metrics and measurements: You will learn which types of metrics to track based on product maturity, where it makes sense to measure, and how to do it effectively.
Support hypothesis-driven development and experimentation: You will be able to support product teams in product discovery and learning through experiments. You will work with hypotheses and assumptions to validate whether your solutions genuinely create value for customers and the business.
Work with outcomes ‘from top to team’ within the organization: You will learn how to align outcomes from the top of the company down to the team level. This includes best practices, rhythms, and methods for supporting the organization in this transformation, as well as identifying where to measure value creation and outcomes instead of just deliveries.
Join a strong professional network: After completing the course, you will become part of a network of like-minded professionals who share a passion for creating value through product-driven ways of working and transformations.
To enroll in the course, you must:
Have (or have had) experience with product development in your work.
Be able to invite 2-3 fellow participants to a practice day at your company.
Participate in an initial interview about your experience with product development.
Complete a self-assessment and submit a case description from your company that you will work on during the course.
The Professional Product Coach course balances theory and practice with direct application to your daily work. It begins with an online foundation module that introduces key principles and tools, followed by four in-person modules. Throughout the course, you will work on a real case from your own company to ensure practical learning.
You will be introduced to the key principles and tools that form the foundation of the course.
You will also have an individual coaching session where we create a personalized learning plan based on your goals and the case you wish to work on during the program.
In the first module, we focus on the fundamental principles of product-oriented development. We also work on understanding your organization and the requirements for driving and facilitating change toward a product-driven organization.
Work in a learning group + individual case work in your own company
Between modules, you will collaborate with your learning group and work individually on a concrete case within your own company.
In this module, we dive into the essential elements that make up a product-driven organization. The focus is on supporting product teams in their work with product vision, product strategy, OKRs, product discovery, and other key product practices.
Company Practice in Learning Groups
As part of the course, you will have the opportunity to experience how another participant works on their case within their organization.
In the final module, we tie everything together and explore how an organization can be structured around product work. We examine the necessary roles and responsibilities and how to best organize product teams for success.
You will also have the opportunity to involve your leader online during part of the module.
The course concludes with a certification day, where you will demonstrate your newly acquired skills by solving a case. This day also serves as a celebration of your journey, the knowledge you’ve gained, and the professional network you’ve built.
Enroll in the Professional Product Coach program and make a difference in your organization. Each cohort is limited to 16 participants, allocated on a first-come, first-served basis.
Morten Lundsby Jensen has extensive experience in product development and operational roles, both in startups and large enterprises.
With a background in UX design and product management, he has worked as a leader, specialist, and instructor at companies including Google in Europe and the U.S. Before becoming a consultant and trainer at Syndicate, he served as Sr. Director of Product Operations at the software company Zendesk.
