Product Leadership in Practice
A 7-day course that provides all the competencies you need to master within product management.
It’s not just Amazon, Google, Apple, and Facebook that develop products centered around customers and value creation – you, and your company, can too!
That is why we have created this course – for those of you who are ready to take the reins and get into the driver’s seat, when the time comes to develop valuable products.
With the course Product Leadership in Practice, we raise the standard for what present and future, product leaders can do. Which tools you should have in your toolbox to create products that actually create value for customers, users, and the company.
Throughout the entire course, we alternate between teaching the product development competences you need to create the absolute most value creating product for the customers, and the leadership competences you need to unite teams and the organization around the product, through engaging and effective communication, coaching, facilitating and mentoring.
As a participant in the course, you can expect to be challenged throughout – both mentally and practically. You will undergo a professional, as well as personal, development that will effectively contribute to becoming a Product Leader that makes a difference.
The course is made for Product Leaders who already have experience with leading the development of products. You have the foundation sorted out, and now you want to take it a step further and take your Product Leadership skills to the next level. Whether you have a role as a Product Owner, Product Manager, Product Lead, UX Designer, Business Developer, Chief Product Officer, or something else, is not important. What is important, is that you want to challenge your own habits, learn something new, unlearn something old, and along with the other participants, raise the standard for the way in which products are developed and led.
After the course:
You have insight into a product’s life cycle all the way from idea to finished product with a successful launch.
You know how the product-led organization works and functions, and how you steer an organization into a product-led direction.
You know how you work with product strategy and product vision, and how you can communicate them effectively.
You have a clear understanding of the way product strategy and product vision relate to the company’s overall vision and business strategy.
You will be able to work with a portfolio of products in a structured manner.
You understand the product team and how you contribute to creating the best possible environment for success.
You know how you evaluate which business ideas or product ideas should be pursued, and which ones should be dismissed.
You have comprehensive insight into Product Discovery practices, and the mindset that is needed.
You know how you can work with hypotheses and experiments to learn from, and thereby reduce the risk of product ideas.
You are part of a professional network, that is passionate about creating valuable and commercially viable products.
In the first module, you will learn everything about setting the best possible direction for your product, based on the right positioning, as well as a clear and well-defined product vision. It is about leadership of the product, how you reach a wider audience and create a bigger impact. Among other things, you learn about the various elements in the product vision and product strategy, and how you communicate them effectively to customers, stakeholders, and product developers.
You will also work with how you create a value-based strategy for the product. You learn how to put up outcome-driven goals in order to guarantee value in the product – so you avoid falling into the classic waterfall-traps. Furthermore, we will dive into what the difference is between leading products that are already established in the market, and products that are still just an idea. Hint: They are not necessarily handled the same way!
How do you know that the product will actually solve a real problem or need? Through work with the product’s value proposition, we open the Product Discovery toolbox. We will work with understanding the customer’s needs and challenges and find the best ways of solving it through the qualities of the product.
You learn how experiments can help you validate the assumptions and hypotheses that surround the product, and how you can facilitate that process around Product Discovery – and how that helps set the scene for world-class product teams.
Most of us are not in an organization that has the optimal prerequisites to create products that put the customer’s needs at the center. So, what does the product-led organization look like? And what can you do to steer your organization in the direction that gives you the best possible conditions to put the product first? And how do you get the product out to the customers quickly, in high quality and in the right order?
We have reached the certification day, where a final, practical assignment has to be passed to become a certified Product Leader. At the end of the day, it will be celebrated with the rest of the participants in the course.
The four modules (7 days)
Complete course compendium
Certificate
Possible 1:1 coaching with an instructor
Meals and refreshments provided on all course days
Of course, you shouldn't just take our word for it. Below, you can watch a case video featuring DFDS and their experience and benefits of the course.
Der er ikke noget værre end et par bukser eller en uddannelse, der slet ikke passer! Bliv ringet op af Camilla Linnemann, Head of Relations i Syndicate, og find ud af om PLiP og dig er et godt fit.
Fill out the form or call Camilla Linnemann, Head of Relations, at +45 61 46 59 25.
Product Leadership in Practice is only offered as a private course to organizations in English.
If you are looking for the public course, it is available in Danish. Sign-up here
Kresten Banke is a passionate product developer with over 10 years of experience in digital product development, product management, and UX.
With a background as the head of DBA's C2C product and UX team, Kresten has extensive experience in the field of product development and creating successful digital solutions. He is data-driven, combining quantitative insights from numbers and data with qualitative insights from user meetings.
Peter Lindberg is a product developer with over 15 years of experience in digital product development. Over the years, he has helped many of the country's larger companies evolve within product management, product discovery, and product delivery.
He works from the idea stage to success in the market, always based on hypothesis-driven product development and customer needs. Peter works as a teacher and coach for Syndicate's clients on a daily basis.
Morten Lundsby Jensen brings extensive international experience in productdevelopment and operational roles across both startups and global companies in the software industry. With a background in UX design and product management,he has held positions as a leader, specialist, and educator.
After several years at Google in both Europe and the United States, Morten transitioned to working with startups during their early and growth stages.Most recently, he has focused on product strategy and organizational development for Zendesk's global software development team. His work spans product development and management, as well as Go-To-Market collaboration withsupport, sales, and marketing teams.
Anders Justesen is a Product and Agile Coach with a background in digital design and service design. Throughout his career, he has helped teams and organizations focus on products and value creation by thinking in terms of hypotheses and user involvement.
In addition, Anders has been involved in one of Denmark's largest agile transformations, where he has trained and coached Agile Coaches and Product Owners to fulfill their roles. In other words, Anders has solid practical experience with agile transformations, product discovery and hypothesis-driven product development.
